Top Sports Betting Sites & Apps for UK in 2024 (With 10 Free Bet Offers)

UK sports betting sites guide

With more sport then ever before being televised and live-streamed, there has never been a better time to dip your toe in the warm waters of sports betting. Whether you are on your PC or out and about on your device, you have access to a wealth of markets, pre-match and in-play, and plenty of offers and bonuses. Let’s have a look at what modern sports betting sites have to offer and then at the Best Sports betting sites in the UK. 

Best UK Sports Betting Sites for 2023/2024

RankBetting Sites/AppBetting Featurs & Offers
110 BetOver 30 sports, excellent customer service, virtual sports, Acca Boosts
2BetfredIn-play specialists, daily specials, £5 Million Christmas Draw
3Bet365Unmatched market range, Bet Boosts, Early Payout Offer, Tennis Retirement guarantee
4SBKApp-only, unique football markets, Weekly Offer, user tipping records
5UnibetExtensive sportsbook, Virtual betting, Bet Calculator, hospitality events
6GrosvenorOver 30 sports, 24/7 customer service, “Double the Odds” token
7Mr PlayBet Builder facility, “Bet £10 Get £10” offer, covers eSoccer
8BetwayBetway Boosts, Betway Insider Blog, Free Bet Club, exclusive promotions
9LadbrokesOver 40 sports, 1-2-Free promotion, #GetAPrice service
10Bet VictorBest Odds Guaranteed on horse racing, BetFinder feature, multiple welcome offers
  • SBK Bet UK: Get £30 in Free Bets
    New UK, customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 to get £30 in Free Bets. | Read SBK Bet review
  • Betway £30 Free Bet Sign up Offer for UK
    The Betway Sports Acca Welcome Offer grants a Matched Free Bet up to £30 for a losing first Acca bet and 50 Free Spins on Big Bass Bonanza. Key terms: available to new UK customers, minimum 3+ legs on football or horse racing, minimum odds of 3.00, debit card deposits only, excludes Bet Builder and system bets, Free Bet credited within an hour and expires in 7 days. | Read Betway UK review
  • Betfred UK: Bet 10 Get £30 Free Bet + £10 Spins
    UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | Read Betfred UK review

The Top 10 Betting Sites in the UK – 2024 List

In no particular order, these are the bookmaker sites we think offer the best range of betting markets, the best Apps, the best Welcome Offers and promotions and the best customer service. 

1. 10 Bet 

A really good all-round betting site for UK with a growing reputation, 10 Bet offers markets on over 30 sports, including Winter Sports, MMA and E-sports. They also have one of the most complete sets of Virtual sports on offer, including Tennis, Horse Racing, Football and Speedway. Events start every 4 minutes and the design and clarity of picture are first-class. 

The Customer Service is genuinely superb, with 3 methods of contact; live Chat runs every day from 8am-1am, the email support is extremely efficient ( or you can speak to an agent on the phone between 8am and 11pm every day (0800 520 0079). 

The 10Bet Welcome Offer gives you a 50% Matched Deposit Bonus of up to £50. Use the code when you deposit your minimum of £10. There is an 8x wagering requirement in place. 

You can also get an Acca Boost of up to 100% when you make a minimum of 3+ selections at odds of 1/2 (1.5) or higher. 3 selections gets you 5%, 10 gets you 40% and 15 selections nets the full 100%. 

Apple Rating (out of 5) 3.1  
Google Rating (out of 5) 2.5 from 10,000 downloads 

2. Betfred 

A giant of the industry, Betfred’s sports betting service is a must for all serious punters in the UK. They are in-play specialists, with a huge number of markets. You can also cash-out a winning position long before the final whistle and bank the winnings there and then. 

Betfred pay out on Extra Places in selected horse races every day and have a number of “Specials” every day, including winning distances for each meeting and the number of winning favourites. You can also contact them via Twitter (@Betfred) using #PickYourPunt and they will price up your request. 

New Customers can get £30 worth of Free Bets when you place your first £10 wager, at odds of Evens (2.0) or greater.  

The £5 Million Christmas Draw will give 5 players £1 million IF there is snow at Heathrow Airport on Christmas Day. Just opt-in and place a minimum £1 wager to enter the draw. 

Apple Rating (out of 5) 3.1 from 18,000 reviews 
Google Rating (out of 5) 3.6 from 500,000+ downloads 

3. Bet365 

All self-respecting sports bettors in the UK should have a Bet365 account. Their scale and range of markets in unmatched, as are their in-play options. 

When it comes to promotions, look no further. The “Open Account Offer” at bet 365 UK gives you £30 in Free Bets when you have your first £10 on any sports market. Even if you only deposit and wager £5, you will still receive £15 worth of Free Bets. 

There are Bet Boosts on certain markets and Acca Boosts worth up to 70% on football wagers with 2 or more selections. 

Bet365 also have an “Early Payout Offer” for NFL markets, that settles your bet  as a winner if your team is 17 points or more ahead and go on to lose. There is also a similar market for Rugby Union, with a 15-point stipulation. 

The Tennis Retirement guarantee pays out as a winner if your opponent retires, rather than voiding the bet as some firms do.  

There is 24/7 Live Chat and an excellent email service as well, for when you need a bit of help. (  

Apple Rating (out of 5) 4.7 from 249,000 reviews 
Google Rating (out of 5) 4.6 from 1 million+ downloads 

4. SBK Bet

True innovators, SBK UK state boldly that they are “Rewriting the Sportsbook.” They are an App-only firm, so really accentuate the thrill of gaming-on-the-go.  

Their Football markets are unique and cover much of the globe. Domestically, they price up all UK leagues, all the way down to the English Development and Northern Irish leagues.  

SBK, one of the most-innovative betting operators in the UK, also allow punters to post their own tips, so you can follow whoever is hot and see their lifetime tipping record, something no other online firm offers.  

The SBK Welcome Offer gives you £30 worth of Free Bets when you download the App, sign up and wager £10 on any market. Once the bet has been settled, your account will be credited with £10 in free bets and another £10 after 7 days with a further £10 after 14 days. 

The SBK on-going Weekly Offer is £10 in Free Bets when you wager at least £50 on ANY sports market at odds of 4/5 (1.8) or higher. Once your bet is settled, 2 x £5 Free Bets are added to your account.  

Apple Rating (out of 5) 4.6 from 1,600 reviews 
Google Rating (out of 5) 4.2 from 100,000+ downloads 

5. Unibet UK

Unibet cover vast swathes of betting territory and their sportsbook is up there with the best. Their new Virtual betting section is state-of-the-art and has over 8 sports to choose from, including cricket, tennis and basketball. Events go off every 3 or 4 minutes. 

Unibet are one of the most punter-friendly firms on the market, with a Bet Calculator to help you work out all the angles on your each-way and Acca Bets, and a detailed Betting Guide to explain the various forms of wagering and the more exotic bets. 

This sports betting plaform also gives UK punters the chance to enjoy some high-class hospitality at top events like the Cheltenham Festival, Boxing evenings and the Old Firm derby in Glasgow. Just opt-in to enter the draw. 

The Unibet Welcome Offer is £40 back as a Bonus if your first bet is a loser, PLUS a £10 Casino Bonus. The minimum qualifying bet must be at least £10 and there is a 3x wagering requirement on the Bonus, with bets to be placed at odds of no less than 2/5 (1.4). 

Apple Rating (out of 5) 4.0 from 25,000 reviews 
Google Rating (out of 5) 3.7 from 500,000+ downloads 

6. Grosvenor 

Although better known as a grand casino, the Grosvenor sports betting product is no mere after-thought. They cover over 30 sports and have thousands of in-running markets.  

The Grosvenor Customer Service takes a leaf out of their superlative Casino support, giving you 24/7 Live Chat and a well-staffed phone line (0800 083 1990

New punters at Grosvenor can enjoy a “Double the Odds” token on a market of choice. Just sign up for an account and you will automatically be credited with the 100% Boost. The maximum permitted wager for this promotion is £10. 

Apple Rating (out of 5) 4.3 from 3,700 reviews 
Google Rating (out of 5) 2.1 from 10,000 downloads 

7. Mr Play 

These moustachioed marvels are a cracking casino with a very decent site for sports betting in the UK now added. The in-play markets are superb, covering a number of sports including eSoccer, tennis and cricket. 

The Mr Play Bet Builder facility is excellent and allows you to select various aspects of a match or event that you want to focus on and create a bespoke. Bet Builder sports include football, Tennis, Cricket and Rugby Union. 

New punters can “Bet £10 and Get £10” with the Mr Play Welcome Bonus. Just place at least a £10 bet on any market, at odds of Evens (2.0) or greater to qualify. 

Apple Rating (out of 5) N/A 
Google Rating (out of 5) 3.6 from 5,000+ downloads 

8. Betway 

Betway UK sports are a growing force in sports advertising and their sportsbook is high-class as well. The Betway Boosts take popular markets on horse races and football matches and enhance the price.  

A unique feature of the Betway offering is the Blog with Betway Insider providing the lowdown on Football, Horse Racing, Rugby and other sports, provided by top journalists and legends of the sporting world, including Andy Roddick and Robbie Keane. There are also tips on upcoming events. 

The New Customer Offer is a £30 Matched Free Bet if your first bet loses, PLUS 50 Free Spins on the smash slot Big Bass Bonanza. The bet must have at least 3 selections, be on football or horse racing markets only and aggregate odds must be 2/1 or higher. 

Betway run a Free Bet Club that gives you a £10 Free Bet EVERY week. Just opt-in and place a £25 Acca with at least 3 selections at minimum combined odds of 2/1 or higher. The 2 x £5 Free Bets are automatically added on settlement. 

Apple Rating (out of 5) 4.7 from 32,000 reviews 
Google Rating (out of 5) 4.2 from 1 million+ downloads 

9. Ladbrokes 

You can’t keep the Magic Sign down and these UK betting legends are still strutting it with the big boys. The hugely-popular 1-2-Free promotion gives you the chance to win £100 EVERY week by predicting the score in 3 Premiership matches each weekend, with no wager needed. 

There are well over 40 sports on the Ladbrokes roster, including a full range of Gaelic Games and even surfing competitions. The in-play markets are superb, with thousands of events traded “in-running”. Fancy something that you can’t see? Just tweet #GetAPrice to @Ladbrokes and they will knock one up for you. 

The New Customer Offer is £20 in Free Bets when you place your first £5 wager at minimum odds of 1/2 (1.5). 

Apple Rating (out of 5) 3.1 from 32,000 reviews 
Google Rating (out of 5) 4.1 from 1 million+ downloads 

10. Bet Victor 

Last but certainly not least, Bet Victor is a must for the list, with a fantastic all-court sports betting service. The horse racing markets are some of the best in the business, with Best Odds Guaranteed on all UK and Irish races. There are Bet Boosts on selected races, enhancing the price of fancied runners. The BetFinder feature allows you to search for horses via various criteria, including number of tips, recent wins and in-form jockeys. 

The customer service is widely regarded as first-class and the in-play offering covers everything that moves, including volleyball and handball.  

The Bet Victor Sports Welcome Offer gives you £30 worth of Bonuses AND 30 Free Spins when you opt-in and wager a minimum of £10 on any sports event at odds of Evens (2.0) or greater. You will then receive £20 in Free Bets and a £10 Casino Bonus.  

There are also Football and Horse Racing New Customer offers, giving you £40 and £20 Free bets, respectively. 

Apple Rating (out of 5) 4.7 from 31,000 reviews 
Google Rating (out of 5) 3.7 from 100,000+ downloads 

What Sports can you bet on? 

Horse racing and football have long dominated the sports betting market in the UK and that remains the case. However, there is growing competition from tennis, snooker, Formula 1, Rugby (Union and League) and the range of US sports, including NBA, NFL and ice hockey. With streaming services like Amazon Prime and You Tube offering more live sport, punters have an entire smorgasbord of betting opportunities. 

E-Sports are a fairly new development and a growing number of sites now cover games and competitions involving Dota2 and League of Legends, amongst others.  

Political betting has never been more popular, fuelled in the last few years by major events like the Scottish Independence Referendum, Brexit and Trump. Many firms now offer odds on EVERY by-election in the UK parliaments and every major general election from around the world, including the recent ones in the Netherlands and Argentina. 2024 is set to be the biggest political betting year in history, with a US Presidential election and almost certainly a UK General Election. 

Entertainment betting goes from strength to strength, with markets on I’m a Celebrity, Strictly Come Dancing, the Emmys and the Oscars, to name but a few. 

What type of bets are on offer? 

With horse racing, they can cover straight wins, each-way betting (top 3, 4 or 5, depending on the number of runners in the race), Favourites and Distances betting, Jockey performances over a meeting and Ante-post betting that covers all upcoming major races.  

Football betting continues to grow and bookies have every angle covered, from win markets, half-time betting, Corners and Bookings markets and “Period” betting when you can bet on the number of events (goals, corners and bookings) in a specific period of the match, usually 10-minute chunks. Acca betting is the backbone of football wagering and most firms offer Boosts and Odds enhancements when you make 3 selections or more. 

Tennis betting is one of the biggest growth areas in sports betting, with every tournament, both ATP and Challenger, covered live. Options include set-betting, number of Aces and Double Faults for each player, Total Points played and Total Games in the match. 

Rugby Union and League markets allow you to bet on the result, handicap, total points and First, Last and Anytime try-scorer. You can even bet on the total aggregate shirt numbers for all the try-scorers in a match. 

US sports are now a staple of all UK bookmakers, with NFL leading the field. As well as points betting, handicaps and touchdown scorers, you can also bet on Player Props (short for propositions), which can include total passing yards for Quarter-backs, rushing yards for running-backs and receiving yards for wide receivers. Ice-hockey and basketball markets cover outright betting, as well as period and quarter betting, including handicaps and total points/goals. 

Top UK Betting Site and App Bonuses (With Promo Codes)

BookiesPromo Details for UKCodes 2024
10bet Sports50% matched bonus up to £50Not Required
The Vic UKNew 2023 offer up to £200 + 100 Free SpinsAGVIC
bet365 UKBet £10, get £30 bonus credits365GMBLR
BetVictorDeposit, get up to £30 free betsNot Required
Mr Play Casino£200 First Deposit MatchAGPLAY
Luckster SportsBet £10, get £10 in a free bet welcome offerNot Required
888 SportStake £30, get extra £30 + £10 casino bonusNot Required
Unibet£40 money back if first bet losesNot Required
SBK£30 betting offerBRITISHG30
All British Sports10% Cashback BonusNot Required

FAQ: UK Online Sports Betting

What should I look for when choosing a UK online sports betting site?

When selecting a UK online sports betting site, consider factors like the variety of sports and markets offered, the odds and betting types available, user interface and mobile app quality, customer service responsiveness, welcome offers and promotions, security features, and user reviews and ratings.

How are the top UK sports betting sites ranked?

Top UK sports betting sites for 2023 including bet365, 10bet, SBK, Betfred and Bet Victor are ranked based on several criteria, including the range of betting options, user experience, reliability, customer service quality, bonus and promotion attractiveness, mobile app performance, and overall reputation in the industry.

How do I sign up for a UK sports betting site?

To sign up, visit the chosen betting site’s homepage and look for a “Sign Up” or “Register” button. You’ll need to provide personal details such as your name, age, address, and email. Verification of identity and age (usually 18+) is required. After completing registration, you can deposit funds and start betting.

Are online sports betting sites in the UK safe and legal?

Yes, online sports betting is legal in the UK, provided the site is licensed and regulated by the UK Gambling Commission. This ensures that the site adheres to strict standards for safety, fairness, and responsible gambling.

What types of bonuses and promotions do UK betting sites typically offer?

UK betting sites offer various bonuses and promotions, including welcome bonuses (like matched deposits or free bets), loyalty programs, enhanced odds on specific events, accumulator boosts, cashback offers, and special promotions tied to major sporting events. Always read the terms and conditions for wagering requirements and validity.

Payment Methods, Maximum & Minimum Deposits, and Processing Times in UK Online Sports Betting

  1. Credit/Debit Cards: Visa, MasterCard, Maestro – most widely accepted.
  2. E-Wallets: PayPal, Skrill, Neteller – offer quick transactions.
  3. Bank Transfers: Traditional method, can be slower but secure.
  4. Prepaid Cards: Paysafecard, etc., for controlled spending.
  5. Mobile Payments: Apple Pay, Google Pay – for on-the-go transactions.

Deposit Limits and Times:

  • 10 Bet:
    • Min Deposit: £10
    • Max Deposit: Varies (up to £50,000 for some methods)
    • Time: Instant for most methods, 1-3 days for bank transfers.
  • Betfred:
    • Min Deposit: £5
    • Max Deposit: £20,000 for cards, higher for e-wallets.
    • Time: Instant for most, 1-5 days for bank transfers.
  • Bet365:
    • Min Deposit: £5
    • Max Deposit: £20,000 for cards, higher for e-wallets.
    • Time: Instant for cards and e-wallets, 2-10 banking days for bank transfers.

10 Best Sports Betting Events in 2024:

  1. 2024 Summer Olympics: Taking place in Paris, this will be a major event for a variety of sports, from athletics to swimming.
  2. UEFA Euro 2024: A huge football event in Europe, attracting vast amounts of betting.
  3. 2024 Super Bowl: Always a massive event for American football fans and bettors alike.
  4. The Grand National 2024: One of the most famous horse racing events in the UK, with a large betting volume.
  5. Wimbledon 2024: The prestigious tennis tournament is a key betting event in the summer.
  6. 2024 Ryder Cup: A major golf tournament that sees Europe and the United States competing, popular among golf betting players.
  7. ICC World Twenty20 Cricket 2024: A major event in the cricket world, attracting global interest.
  8. NBA Finals 2024: Basketball’s biggest event, especially popular for live and prop betting.
  9. Formula 1 World Championship Races 2024: Motor racing events, including the Monaco Grand Prix, are significant for bettors.
  10. The Ashes 2023-24: The historic cricket series between England and Australia will be a prime event for cricket bettors.