Top UK Sports Betting Sites 2024: Best Bookies & Offers

UK sports betting sites guide

Discover the top UK sports betting sites for 2024 at, offering enhanced odds across football and horse racing markets and bonuses. Whether you’re betting on the Premier League or major racing events, our curated list provides you with the best bookies known for their competitive odds boosts and profit boosts. Explore each site’s unique offers and bet responsibly.

Best UK Sports Betting Sites for 2024

  • 10 Bet: top app, excellent service.
  • Betfred: In-play, daily specials.
  • Bet365: Wide market range and live betting.
  • SBK: App-only, unique markets.
  • Unibet: Best soccer sportsbook, virtuals.
  • Grosvenor: 120+ sports, reliable software.
  • Mr Play: Bet builder, eSoccer.
  • Betway: Exclusive promotions, betting insights.
  • Ladbrokes: Mixed sports, innovative.
  • Bet Victor: Best odds, welcome bonuses.
  • SBK Bet UK: Get £30 in Free Bets
    New UK, customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 to get £30 in Free Bets. | Read SBK Bet review
  • Betway £30 Free Bet Sign up Offer for UK
    The Betway Sports Acca Welcome Offer grants a Matched Free Bet up to £30 for a losing first Acca bet and 50 Free Spins on Big Bass Bonanza. Key terms: available to new UK customers, minimum 3+ legs on football or horse racing, minimum odds of 3.00, debit card deposits only, excludes Bet Builder and system bets, Free Bet credited within an hour and expires in 7 days. | Read Betway UK review
  • Betfred UK: Bet 10 Get £30 Free Bet + £10 Spins
    UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | Read Betfred UK review

Top 10 Sites For Online Bets – UK

10 Bet 

A really good all-around betting site for the UK with a growing reputation, 10 Bet offers markets on over 30 sports, including Winter Sports, MMA, and E-sports. They also have one of the most complete sets of Virtual sports on offer, including Tennis, Horse Racing, Football, and Speedway. Events start every 4 minutes, and the design and clarity of the picture are first-class. 

The Customer Service is genuinely superb, with three methods of contact: live Chat runs every day from 8 am to 1 am, email support is extremely efficient ([email protected]), or you can speak to an agent on the phone between 8am and 11pm every day (0800 520 0079). 

The 10Bet Welcome Offer gives you a 50% Matched Deposit Bonus of up to £50. Use the code when you deposit a minimum of £10. There is an 8x wagering requirement. 

You can also get an Acca Boost of up to 100% when you make a minimum of 3+ selections at odds of 1/2 (1.5) or higher. Three selections get you 5%, 10 get you 40%, and 15 selections net the complete 100%. 

Apple Rating (out of 5) 3.1  
Google Rating (out of 5) 2.5 from 10,000 downloads 


A giant of the industry, Betfred’s sports betting service is a must for all serious punters in the UK. They are in-play specialists with a vast number of markets. You can also cash out a winning position long before the final whistle and bank the winnings there and then. 

Betfred pays out on Extra Places in selected horse races every day and has several “Specials” every day, including winning distances for each meeting and the number of winning favourites. You can also contact them via Twitter (@Betfred) using #PickYourPunt and they will price up your request. 

New Customers can get £30 worth of Free Bets when you place your first £10 wager at odds of Evens (2.0) or greater.  

The £5 Million Christmas Draw will give five players £1 million IF there is snow at Heathrow Airport on Christmas Day. Just opt in and place a minimum £1 wager to enter the draw. 

Apple Rating (out of 5) 3.1 from 18,000 reviews 
Google Rating (out of 5) 3.6 from 500,000+ downloads 


All self-respecting sports bettors in the UK should have a Bet365 account. Their scale and range of markets are unmatched, as are their in-play options. 

When it comes to promotions, look no further. The “Open Account Offer” at bet 365 UK gives you £30 in Free Bets when you have your first £10 on any sports market. Even if you only deposit and wager £5, you will still receive £15 worth of Free Bets. 

There are Bet Boosts on certain markets and Acca Boosts worth up to 70% on football wagers with 2 or more selections. 

Bet365 also have an “Early Payout Offer” for NFL markets, that settles your bet  as a winner if your team is 17 points or more ahead and go on to lose. There is also a similar market for Rugby Union, with a 15-point stipulation. 

The Tennis Retirement guarantee pays out as a winner if your opponent retires, rather than voiding the bet as some firms do.  

There is 24/7 Live Chat and an excellent email service as well, for when you need a bit of help. ([email protected])  

Apple Rating (out of 5) 4.7 from 249,000 reviews 
Google Rating (out of 5) 4.6 from 1 million+ downloads 


True innovators, SBK UK boldly states that they are “Rewriting the sportsbook.” They are an App-only firm, so they really accentuate the thrill of gaming on the go.  

Their Football markets are unique and cover much of the globe. Domestically, they price up all UK leagues, all the way down to the English Development and Northern Irish leagues.  

SBK, one of the most innovative betting operators in the UK, also allow punters to post their own tips, so you can follow whoever is hot and see their lifetime tipping record, something no other online firm offers.  

The SBK Welcome Offer gives you £30 worth of Free Bets when you download the App, sign up and wager £10 on any market. Once the bet has been settled, your account will be credited with £10 in free bets and another £10 after seven days, with a further £10 after 14 days. 

The SBK ongoing Weekly Offer is £10 in Free Bets when you wager at least £50 on ANY sports market at odds of 4/5 (1.8) or higher. Once your bet is settled, 2 x £5 Free Bets are added to your account.  

Apple Rating (out of 5) 4.6 from 1,600 reviews 
Google Rating (out of 5) 4.2 from 100,000+ downloads 


Unibet covers vast swathes of betting territory, and their sportsbook is up there with the best. Their new Virtual betting section is state-of-the-art and has over 8 sports to choose from, including cricket, tennis and basketball. Events go off every 3 or 4 minutes. 

Unibet is one of the most punter-friendly firms on the market, with a Bet Calculator to help you work out all the angles on your each-way and Acca Bets, and a detailed Betting Guide to explain the various forms of wagering and the more exotic bets. 

This sports betting platform also gives UK punters the chance to enjoy some high-class hospitality at top events like the Cheltenham Festival, Boxing evenings and the Old Firm derby in Glasgow. Just opt in to enter the draw. 

The Unibet Welcome Offer is £40 back as a Bonus if your first bet is a loser, PLUS a £10 Casino Bonus. The minimum qualifying bet must be at least £10, and there is a 3x wagering requirement on the Bonus, with bets to be placed at odds of no less than 2/5 (1.4). 

Apple Rating (out of 5) 4.0 from 25,000 reviews 
Google Rating (out of 5) 3.7 from 500,000+ downloads 

Grosvenor Sport

Although better known as a grand casino, the Grosvenor sports betting product is no mere afterthought. They cover over 30 sports and have thousands of in-running markets.  

The Grosvenor Customer Service takes a leaf out of their excellent Casino support, giving you 24/7 Live Chat and a well-staffed phone line (0800 083 1990

New punters at Grosvenor can enjoy a “Double the Odds” token on a market of choice. Sign up for an account, and you will automatically be credited with the 100% Boost. The maximum permitted wager for this promotion is £10. 

Apple Rating (out of 5) 4.3 from 3,700 reviews 
Google Rating (out of 5) 2.1 from 10,000 downloads 

Mr Play Sport

These moustachioed marvels are a cracking casino with a very decent sports betting site in the UK now added. The in-play markets are superb, covering a number of sports, including eSoccer, tennis, and cricket. 

The Mr Play Bet Builder facility is excellent. It allows you to select various aspects of a match or event that you want to focus on and create a bespoke plan. Bet Builder sports include football, Tennis, Cricket, and Rugby Union. 

New punters can “Bet £10 and Get £10” with the Mr Play Welcome Bonus. Just place at least a £10 bet on any market, at odds of Evens (2.0) or greater to qualify. 

Apple Rating (out of 5) N/A 
Google Rating (out of 5) 3.6 from 5,000+ downloads 


Betway UK Sports is a growing force in sports advertising, and its sportsbook is high-class as well. The Betway Boosts enhance the price of popular markets on horse races and football matches.  

A unique feature of the Betway offering is the Blog with Betway Insider, which provides the lowdown on Football, Horse Racing, Rugby, and other sports. It is written by top journalists and sporting legends, including Andy Roddick and Robbie Keane. There are also tips on upcoming events. 

The New Customer Offer is a £30 Matched Free Bet if your first bet loses, PLUS 50 Free Spins on the smash slot Big Bass Bonanza. The bet must have at least 3 selections, be on football or horse racing markets only and aggregate odds must be 2/1 or higher. 

Betway runs a Free Bet Club that gives you a £10 Free Bet EVERY week. Just opt-in and place a £25 Acca with at least three selections at a minimum combined odds of 2/1 or higher. The 2 x £5 Free Bets are automatically added on settlement. 

Apple Rating (out of 5) 4.7 from 32,000 reviews 
Google Rating (out of 5) 4.2 from 1 million+ downloads 


You can’t keep the Magic Sign down, and these UK betting legends are still strutting it with the big boys. The hugely popular 1-2-Free promotion gives you the chance to win £100 EVERY week by predicting the score in 3 Premiership matches each weekend, with no wager needed. 

Well over 40 sports are on the Ladbrokes roster, including a full range of Gaelic Games and even surfing competitions. The in-play markets are superb, with thousands of events traded “in-running”. Fancy something that you can’t see? Just tweet #GetAPrice to @Ladbrokes and they will knock one up for you. 

The New Customer Offer is £20 in Free Bets when you place your first £5 wager at minimum odds of 1/2 (1.5). 

Apple Rating (out of 5) 3.1 from 32,000 reviews 
Google Rating (out of 5) 4.1 from 1 million+ downloads 


Last but certainly not least, Bet Victor is a must for the list, with a fantastic all-court sports betting service. The horse racing markets are some of the best in the business, with Best Odds Guaranteed on all UK and Irish races. There are Bet Boosts on selected races, enhancing the price of fancied runners. The BetFinder feature allows you to search for horses using various criteria, including the number of tips, recent wins, and in-form jockeys. 

The customer service is regarded as first-class, and the in-play offering covers everything that moves, including volleyball and handball.  

The Bet Victor Sports Welcome Offer gives you £30 worth of Bonuses AND 30 Free Spins when you opt-in and wager a minimum of £10 on any sports event at odds of Evens (2.0) or greater. You will receive £20 in Free Bets and a £10 Casino Bonus.  

Football and Horse Racing New Customer offers give you £40 and £20 Free bets, respectively. 

Apple Rating (out of 5) 4.7 from 31,000 reviews 
Google Rating (out of 5) 3.7 from 100,000+ downloads 

What Sports can you bet on? 

Horse racing and football have long dominated the sports betting market in the UK, and that remains the case. However, there is growing competition from tennis, snooker, Formula 1, Rugby (Union and League) and the range of US sports, including NBA, NFL and ice hockey. With streaming services like Amazon Prime and YouTube offering more live sports, punters have an entire smorgasbord of betting opportunities. 

E-sports are a fairly new development, and many sites now cover games and competitions involving Dota2 and League of Legends, amongst others.  

Political betting has never been more popular, fuelled in the last few years by popular events like the Scottish Independence Referendum, Brexit and Trump. Many firms now offer odds on EVERY by-election in the UK parliaments and every major general election from around the world, including the recent ones in the Netherlands and Argentina. 2024 is the biggest political betting year in history, with a US Presidential election and almost certainly a UK General Election. 

Entertainment betting goes from strength to strength, with markets on I’m a Celebrity, Strictly Come Dancing, the Emmys and the Oscars, to name but a few. 

What type of bets are on offer? 

With horse racing, they can cover straight wins, each-way betting (top 3, 4 or 5, depending on the number of runners in the race), Favourites and Distances betting, Jockey performances over a meeting and Ante-post betting that covers all upcoming major races.  

Football betting continues to grow, and bookies have every angle covered, from win markets, half-time betting, Corners and Bookings markets and “Period” betting, when you can bet on the number of events (goals, corners and bookings) in a specific period of the match, usually 10-minute chunks. Acca betting is the backbone of football wagering, and most firms offer Boosts and Odds enhancements when you make 3 selections or more. 

Tennis betting is one of the biggest growth areas in sports betting, with every tournament, both ATP and Challenger, covered live. Options include set-betting, the number of Ace and Double Faults for each player, the Total number of Points played, and the Total number of Games in the match. 

Rugby Union and League markets allow you to bet on the result, handicap, total points and First, Last and Anytime try-scorer. You can even bet on the total aggregate shirt numbers for all the try-scorers in a match. 

US sports are now a staple of all UK bookmakers, with the NFL leading the field. As well as points betting, handicaps and touchdown scorers, you can also bet on Player Props (short for propositions), including total passing yards for Quarter-backs, rushing yards for running backs and receiving yards for wide receivers. Ice hockey and basketball markets cover outright betting and period and quarter betting, including handicaps and total points/goals. 

Bookmaker Bonuses and Promo Codes UK – 2024

10bet Sports50% matched bonus up to £50Not Required
The Vic UKNew 2023 offer up to £200 + 100 Free SpinsAGVIC
bet365 UKBet £10, get £30 bonus credits365GMBLR
BetVictorDeposit, get up to £30 free betsNot Required
Mr Play Casino£200 First Deposit MatchAGPLAY
Luckster SportsBet £10, get £10 in a free bet welcome offerNot Required
888 SportStake £30, get extra £30 + £10 casino bonusNot Required
Unibet£40 money back if first bet losesNot Required
SBK£30 betting offerBRITISHG30
All British Sports10% Cashback BonusNot Required

FAQ: UK Online Sports Betting

What should I look for when choosing a UK online sports betting site?

When selecting a UK online sports betting site, consider factors like the variety of sports and markets offered, the odds and betting types available, user interface and mobile app quality, customer service responsiveness, welcome offers and promotions, security features, and user reviews and ratings.

How are the top UK sports betting sites ranked?

Top UK sports betting sites for 2024, including bet365, 10bet, SBK, Betfred and Bet Victor, are ranked based on several criteria, including the range of betting options, user experience, reliability, customer service quality, bonus and promotion attractiveness, mobile app performance, and overall reputation in the industry.

How do I sign up for a UK sports betting site?

To sign up, visit the chosen betting site’s homepage and look for a “Sign Up” or “Register” button. You’ll need to provide personal details such as your name, age, address, and email. Verification of identity and age (usually 18+) is required. After completing registration, you can deposit funds and start betting.

Are online sports betting sites in the UK safe and legal?

Yes, online sports betting is legal in the UK, provided the site is licensed and regulated by the UK Gambling Commission. This ensures that the site adheres to strict standards for safety, fairness, and responsible gambling.

What types of bonuses and promotions do UK betting sites typically offer?

UK betting sites offer various bonuses and promotions, including welcome bonuses (like matched deposits or free bets), loyalty programs, enhanced odds on specific events, accumulator boosts, cashback offers, and special promotions for major sporting events. Always read the terms and conditions for wagering requirements and validity.