Ladbrokes Review UK: £30 in Free Bets for a £5 Bet
- Bonus: Bet £5, get 6 × £5 free bets (4 for any sport + 2 for football bet builders)
- Promo Code: Not needed
- Top sports: Horse racing, greyhounds, football and more
- Bets: Singles, accas, each-way, Bet Builder and Bet Builder+, Rapid Fire in-play
- Min deposit: £5 (PayPal, Skrill, Neteller, Paysafe and prepaid cards don’t qualify)
- Licence: UK Gambling Commission, account 54743
18+. New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
Ladbrokes is the cheapest way into a big-name bookie: bet a fiver and you get six £5 free bets. Add Best Odds Guaranteed from 8am, free UK racing streams and one of the longest histories in British betting, and it’s a sound choice for racing and football fans. What holds it back is a very poor Trustpilot score and the biggest fine in our top five.
Below we explain how the welcome offer works, who owns Ladbrokes, what you can bet on and what real customers say about it. Enjoy!
At a glanceLadbrokes key facts
| Website | www.ladbrokes.com |
| Welcome offer | Bet £5, Get £30 |
| Promo Code | Not needed |
| Minimum deposit | £5 (Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards don’t qualify) |
| Qualifying bet | £5+ at 1/2 (1.5) or bigger within 14 days of registering. Only the win part of each-way bets counts. No cash out, not on Tote or Pools |
| Free bets | 4 × £5 on any sports market and 2 × £5 on football bet builders. 7 days to use them |
| Horse racing | Best Odds Guaranteed on UK and Irish racing from 8am, extra each-way places on selected races daily, free UK racing streams with any active account |
| Licence | LC International Limited, Gambling Commission account 54743 |
| Owner | Entain plc |
| App | iOS and Android |
| Trustpilot | 1.2 / 5 from 4,283 reviews (checked October 2026) |
How the Ladbrokes £30 free bet offer works
Open a new Ladbrokes account, deposit £5 or more and place a £5 real-money bet at odds of 1/2 (1.5) or bigger within 14 days. Once you’ve placed it, Ladbrokes credits six £5 free bets. That’s £30 of free bets for a fiver, six times your stake, which only sister brand Coral and Spreadex (£60 for a tenner) match on our list.
Four of the free bets can go on any sports market: a horse at Cheltenham, a darts match at Ally Pally, a Premier League result. The other two are for football bet builders. None can be used on virtual sports, the Tote or pool bets, and you have 7 days to use them.
Watch the small print. If you back an accumulator to qualify, every selection needs to be 1/2 or bigger. With an each-way bet, only the win part counts, so a £2.50 each-way bet (£5 in total) won’t qualify. You can’t cash out the qualifying bet.
The payment rules are strict too. Deposits by Neteller, PayPal, Paysafe, Skrill, any prepaid card and certain debit cards don’t qualify. Use a standard debit card in your name.
Your £5 at 1/2 returns £7.50 if it wins. Either way you get six £5 free bets. Free bet stakes aren’t returned, so £5 on a 3/1 winner pays £15, not £20. Put the four open free bets on Evens shots and two winners would give you £10 profit; the two bet builders are longer shots but can pay more. It’s less in total than Betfred’s £50, but you only risk a fiver to get it.
Ladbrokes promo code: do you need one?
No. There’s no Ladbrokes promo code for the sports welcome offer. Register, deposit £5 or more and place a £5 bet at odds of 1/2 or bigger, and the six £5 free bets are added to your account.
| Ladbrokes Bonus | Bet £5, Get £30 |
| Ladbrokes Bonus Code | Not needed |
| Min deposit | £5 (not by PayPal, Skrill, Neteller, Paysafe or prepaid card) |
| Conditions | New UK and Ireland customers, 18+. Deposit £5+ and place a £5+ bet at 1/2 (1.5)+ within 14 days of registering; for accas each selection must be 1/2+; only the win part of each-way counts; no cash out, not on Tote or Pools. Free bets: 4 × £5 any sports market, 2 × £5 football bet builder; not on virtuals, Tote or Pools; expire after 7 days; stakes not returned. |
| Website | www.ladbrokes.com |
| Claim | Get £30 in Free Bets |
How to claim the Ladbrokes free bets
Who owns Ladbrokes?
Ladbrokes goes back to 1886, when Schwind and Pennington were commission agents for horses trained at Ladbroke Hall in Warwickshire. The Ladbrokes name arrived in 1902. When betting shops were legalised in 1961, it grew fast, from under 50 shops to 1,135 by 1973.
It merged with Coral in November 2016 to form Ladbrokes Coral Group, which GVC Holdings bought in March 2018. That business is now Entain plc. Online, Ladbrokes runs through LC International Limited, licensed by the Gambling Commission under account 54743, the same licence as Coral.
On the record: in August 2022 Entain agreed to pay £17m over social responsibility and anti-money laundering failures, with LC International’s share £14m. It’s the biggest penalty of any bookie in our top five.
What can you bet on at Ladbrokes?
Ladbrokes covers all the main UK sports and still feels strongest on the horses and the dogs. Here’s what stands out.
Horse racing
Best Odds Guaranteed on UK and Irish racing from 8am on race day, plus extra each-way places on selected races every day. Worth having for an each-way punt on the Grand National.
Free racing streams
UK horse and greyhound racing streams are free with any active account. Irish and international racing needs a £1 qualifying bet.
Bet Builder and Bet Builder+
Bet Builder works on football and horse racing. Bet Builder+ lets you combine selections across different matches and sports.
Rapid Fire
A quick-fire in-play feature that opens a betting window of about 40 seconds after set pieces.
Cash out
Full and partial cash out, letting you take between 10% and 90% of a bet’s cash out value and leave the rest running.
App
Apps for iOS and Android.
What do punters say about Ladbrokes?
Ladbrokes scores 1.2 out of 5 on Trustpilot from 4,283 reviews (checked October 2026). 82% are one-star and 13% five-star. Ladbrokes hasn’t replied to negative reviews there and hasn’t recently invited customers to review, so the page leans towards complaints. None of the recent reviews we read were positive.
- Bonuses that disappoint. Several reviewers say they spent hundreds to trigger a bonus and got much less back, and one says a sign-up bonus wasn’t paid.
- Account closures. Some report accounts closed after complaints, including one who says £2,889 in winnings was forfeited.
- Settlement disputes. One punter says a bet on a draw was voided with only the stake returned.
- Customer service. Complaints mention no live chat, unhelpful replies and ignored follow-ups.
- Odds and site speed. A few say the site is slow and the odds are worse than at other bookies.
Ladbrokes: the good and the not so good
Pros
- £30 for a fiver The lowest qualifying stake on our list (level with sister brand Coral), with low 1/2 odds, so a short-priced favourite does the job.
- Strong racing perks Best Odds Guaranteed from 8am, daily extra places and free UK horse and greyhound streams.
- Proper heritage Ladbrokes has been taking bets since the 1880s and has been a high-street name since the 1960s.
Cons
- Very poor Trustpilot score 1.2 / 5, with no replies to negative reviews.
- Strict payment rules E-wallets, prepaid cards and even certain debit cards won’t qualify for the offer.
- The biggest fine in our top five LC International’s £14m share of Entain’s £17m settlement in 2022.
Ladbrokes vs Coral, Betfred and bet365
Here’s how Ladbrokes compares with its sister brand Coral and two other big UK bookmakers.
| Bookmaker | Welcome offer | Min odds | Best Odds Guaranteed | Trustpilot |
|---|---|---|---|---|
| Ladbrokes | Bet £5, Get £30 | 1/2 (1.5) | Yes, from 8am | 1.2 |
| Coral | Bet £5, Get £30 | 1/2 (1.5) | Yes, from 8am (opt-in) | 1.2 |
| Betfred | Bet £10 Get £50 | Evens (2.0) | Yes, from 8am | 3.1 |
| bet365 | Bet £10 Get £30 (Promo Code 365GMBLR) | 1/5 (1.20) | Yes, from 8am | 1.3 |
Ladbrokes and Coral are run by the same company and have the same offer, so pick whichever app you prefer. For a fiver, nobody beats them. If you’re happy to bet a tenner at Evens, Betfred gives you £50 and better reviews. bet365 has the easiest qualifying odds and the biggest in-play range. Compare more on our best UK betting sites page and our horse racing betting sites guide.
Is Ladbrokes worth joining?
For a low-risk start, yes. Bet a fiver at 1/2 and you get £30 in free bets, and the everyday racing perks (Best Odds Guaranteed from 8am, extra places, free UK streams) are as good as anyone’s.
But Ladbrokes’ customers are not happy, judging by Trustpilot, and its regulatory record is the heaviest in our top five. Claim the offer with a debit card, get your ID sorted early and keep an eye on your account.
