18+. New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply.
bet365 is the bookie to pick if you want the most to bet on. Its in-play section is huge, it streams a big volume of live sport, and its sign-up offer is one of the easiest to unlock in the UK: qualifying bets need odds of just 1/5. The welcome offer itself is smaller than Betfred’s, and its Trustpilot score is poor, which is why it sits second on our list rather than first.
Below we explain how the Bet £10 Get £30 offer works in plain English, what the Promo Code 365GMBLR does (and doesn’t do), who owns bet365, what you can bet on and what real customers say. Enjoy!
At a glance| Website | www.bet365.com |
| Welcome offer | Bet £10 Get £30 |
| Promo Code | 365GMBLR |
| Minimum deposit | £5 (you get 300% of your qualifying deposit in Bet Credits, up to £30, so £10 gets the maximum) |
| Qualifying bets | Bets to the value of your qualifying deposit (up to £10), with at least one selection at 1/5 (1.20) or bigger, settled within 30 days of claiming |
| Bet Credits | Up to £30, expire 7 days after they’re added. Stakes not returned |
| Horse racing | Best Odds Guaranteed on UK and Irish racing from 8am on race day; Position Payout on selected races |
| Licence | Hillside (UK Sports) ENC, Gambling Commission account 55148 |
| Owner | Privately owned by the Coates family, based in Stoke-on-Trent |
| App | bet365 – Sports Betting (UK App Store rating 4.7 from 444,316 ratings) |
| Trustpilot | 1.3 / 5 from 7,105 reviews (checked October 2026) |



bet365 pays its welcome offer as Bet Credits, not free bets, but they work much the same way. Deposit at least £5 and claim the offer, and you qualify for 300% of that deposit in Bet Credits, up to £30. So £5 gets you £15, and £10 or more gets you the full £30.
To release the credits, you then need to place bets worth the same as your qualifying deposit (up to £10), and they have to settle. The odds bar is low: at least one selection at 1/5 (1.20) or bigger. A tenner on Arsenal at 1/2 on a Saturday 3pm kick-off is enough. bet365 says the credits normally show up within an hour of the qualifying bet settling.
There are a few traps. If you back both sides of the same market, only the bigger stake counts. Cashed-out bets, void bets and in-play bets settled as a push don’t count. And if you deposit with PayPal, Apple Pay, Google Pay, paysafecard or a prepaid card, you won’t qualify unless bet365 has already verified your ID (or you’ve entered a postal verification code). The simplest route is a normal debit card.
Once they land, the Bet Credits last 7 days. They can’t go on the Tote or other pool bets, Colossus bets, Lotto markets or a few specialist bet types such as If Bets and Teasers.
Deposit £10 and bet it at 1/2: if it wins, you get £15 back. Either way, £30 in Bet Credits arrives. Bet Credit stakes aren’t returned, so a £10 Bet Credit on a 2/1 winner pays £20, not £30 (that’s bet365’s own example). Spread the £30 across three £10 bets at 2/1 and you need just one winner to come out £20 ahead on the credits.
You can enter the bet365 Promo Code 365GMBLR when you register. Be clear on what it does: bet365’s own terms say it doesn’t change the offer amount in any way, so you get the same Bet £10 Get £30 in Bet Credits with or without it.
| bet365 Bonus | Bet £10 Get £30 |
| bet365 Bonus Code | 365GMBLR |
| Min deposit | £5 (deposit £10 for the full £30) |
| Conditions | New customers in Great Britain and Ireland, 18+. Claim within 30 days of registering. Place qualifying bets to the value of your qualifying deposit (capped at £10) with a selection at 1/5 (1.20)+, settled within 30 days of claiming. Cashed-out and void bets don’t count. PayPal, Apple Pay, Google Pay, paysafecard and prepaid cards excluded unless your ID is verified. Bet Credits expire after 7 days; stakes not returned. |
| Website | www.bet365.com |
| Claim | Get £30 in Bet Credits |
bet365 was founded in 2000 and is still privately owned by the Coates family, with Denise Coates holding 50.1%. It’s headquartered in Stoke-on-Trent, which makes it one of the few giant online bookies that’s still British and family-run.
The betting side is licensed by the Gambling Commission to Hillside (UK Sports) ENC under account 55148. The casino side runs under a sister licence, Hillside (UK Gaming) ENC, account 55149.
On the record: in April 2024 bet365 agreed to pay £239,085 to settle a Gambling Commission case over anti-money laundering and customer interaction failings found in a 2022 compliance check. That’s small by industry standards, but it’s there.
Range is where bet365 really earns its place. Whether it’s the Premier League, a midweek Championship game, the darts at Ally Pally at Christmas or a Test match, you’ll find markets, usually plenty of them in-play.
Thousands of in-play markets across football, tennis, cricket and more. If you like betting on the next goal or the next set, this is bet365’s biggest strength.
bet365 streams a large volume of events, including football, tennis, cricket and horse racing. Access rules vary by event, so check the stream page before you rely on it.
Combine goals, cards, corners and player markets in one bet, before the game or in-play.
Full and partial cash out, pre-match and in-play. Handy if your four-fold acca is three legs up and the last game is tight.
Best Odds Guaranteed on UK and Irish racing from 8am on race day, paid at the bigger of your price or the SP. Position Payout on selected races pays out on a sliding scale by where your horse finishes.
The bet365 – Sports Betting app is rated 4.7 out of 5 from 444,316 ratings on the UK App Store, and there’s an Android app too.
bet365’s welcome offer terms are strict on payment methods. PayPal, Apple Pay, Google Pay, paysafecard and prepaid cards can’t be used for the qualifying deposit, or for withdrawing returns from Bet Credits, unless bet365 has verified your ID and you’ve entered a postal verification code, or it has verified two forms of ID. A debit card avoids all of that.
We couldn’t verify a fixed withdrawal time, so we won’t guess one. As at every UK bookie, verifying your account early is the best way to avoid a hold-up when you do win.
bet365 scores just 1.3 out of 5 on Trustpilot from 7,105 reviews (checked October 2026), and 89% of them are one-star. bet365 hasn’t replied to negative reviews there, and Trustpilot notes it hasn’t invited customers to review recently, so the page is likely weighted towards unhappy punters. Still, the themes are worth knowing.
Here’s how bet365’s welcome offer and racing concessions compare with three other big UK bookmakers.
| Bookmaker | Welcome offer | Min odds | Best Odds Guaranteed | Trustpilot |
|---|---|---|---|---|
| bet365 | Bet £10 Get £30 (Promo Code 365GMBLR) | 1/5 (1.20) | Yes, from 8am | 1.3 |
| Betfred | Bet £10 Get £50 | Evens (2.0) | Yes, from 8am | 3.1 |
| Ladbrokes | Bet £5, Get £30 | 1/2 (1.5) | Yes, from 8am | 1.2 |
| Unibet | Bet £20 Get £40 | Evens (2.0) | Yes, from 8am | 3.3 |
bet365 has the lowest qualifying odds here, so it’s the safest offer to unlock. Betfred gives you £20 more for the same £10, but you need to back an Evens shot. Ladbrokes matches bet365’s £30 for just a fiver, while Unibet asks for £20 and ties its free bets to football bet builders and accas. Compare more on our best UK betting sites page.
Yes, if you bet on a bit of everything and like betting in-play. Nobody else on our list matches bet365’s range of live markets, and the welcome offer is the easiest to unlock. Racing fans get Best Odds Guaranteed from 8am too.
The downsides are a smaller offer than Betfred’s and a lot of unhappy reviews about restricted accounts. Use a debit card, get verified early and treat the £30 as a bonus rather than the reason to join.