18+. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.
Unibet is a strong pick for football punters who love a bet builder. It has some of the best bet builder prices we know of, Best Odds Guaranteed on the racing from 8am, and a Trustpilot score of 3.3 from 2,753 reviews (checked October 2026), which is better than most big UK bookies. The welcome offer is the weak spot: you need to stake £20, and all four free bets need four or more selections.
Below we explain how the Bet £20 Get £40 offer works, who owns Unibet, what you can bet on and what real customers say, so you can decide if it’s worth your twenty quid. Enjoy!
At a glance| Website | www.unibet.co.uk |
| Welcome offer | Bet £20 Get £40 |
| Promo Code | Not needed |
| Minimum deposit | £20 by debit card or instant bank transfer |
| Qualifying bet | £20+ on sports at Evens (2.0) or bigger, settled within 7 days of registering. Racing, greyhounds and trotting don’t count |
| Free bets | 3 × £10 bet builder free bets (4+ selections) and 1 × £10 acca free bet (4+ selections). Not valid on racing. 7 days to use them |
| Horse racing | Best Odds Guaranteed on UK and Irish racing from 8am, up to £25,000 per customer per day; streams need a £1 bet on the race |
| Licence | Platinum Gaming Limited, Gambling Commission account 45322 |
| Owner | FDJ United (La Française des Jeux), which bought Kindred Group in October 2024 |
| App | Sports betting app available |
| Trustpilot | 3.3 / 5 from 2,753 reviews (checked October 2026) |



Opt in to the offer when you open your account, deposit at least £20 by debit card or instant bank transfer, and bet £20 or more at Evens (2.0) or bigger. The bet has to settle within 7 days of registering. Win or lose, you get £40 in free bets once it settles.
Your qualifying bet can be on football, tennis, darts or most other sports, but not horse racing, greyhounds or trotting. Bets on price boosts or enhanced odds won’t trigger the offer, and if you cash out the qualifying bet you get nothing.
The £40 comes as three £10 free bets for bet builders and one £10 free bet for an accumulator. Each needs at least four selections, and none can be used on racing. So the free bets suit a Saturday of Premier League bet builders: think a four-leg builder on a 3pm kick-off with a win, over 2.5 goals, a scorer and a card.
If you place and settle your qualifying bet on the day you sign up, Unibet says the free bets land the same day. Otherwise they arrive within 48 hours. You then have 7 days to use them.
You stake £20 to get £40, so it’s a 2-for-1, not the 3-for-1 or 5-for-1 you’ll find elsewhere. And four-leg bet builders are long shots: a £10 builder at 8/1 pays £80 if it lands (the £10 stake isn’t returned), but most won’t. Compare that with Betfred, where a £10 bet gets you £50 and three of the free bets can go on any single.
No. There’s no Unibet promo code for the sports welcome offer. You just opt in when you sign up, deposit £20 and place a £20 bet at Evens or bigger on any sport except racing.
| Unibet Bonus | Bet £20 Get £40 |
| Unibet Bonus Code | Not needed |
| Min deposit | £20 by debit card or instant bank transfer |
| Conditions | New customers in Great Britain, 18+. Opt in, deposit £20+ by debit card or instant bank transfer and bet £20+ at Evens (2.0)+ on sports (not racing, greyhounds or trotting), settled within 7 days of registering. No cash out. Free bets: 3 × £10 bet builder and 1 × £10 acca, each with 4+ selections, not valid on racing, expire after 7 days. |
| Website | www.unibet.co.uk |
| Claim | Get £40 in Free Bets |
Unibet was part of Kindred Group until La Française des Jeux (FDJ), the French national lottery operator, completed its takeover in October 2024. The combined business now trades as FDJ United.
In the UK, Unibet is run by Platinum Gaming Limited, licensed by the Gambling Commission under account 45322. The same licence covers 32Red.
On the record, and it’s a long one: in March 2023 the Commission fined Platinum Gaming £2.9m over social responsibility and anti-money laundering failures, and in September 2025 it was hit with a £10m penalty, a warning and an extra licence condition over anti-money laundering and customer interaction failings between January 2023 and May 2024. That’s one of the heavier records among the big UK bookies.
Unibet covers the main UK sports, with a strong in-play section. Here’s what stands out.
Build a bet with up to 12 selections from one match. In one independent odds comparison, Unibet had the best bet builder prices of the bookies tested, which makes it a good home for your Saturday builders.
Best Odds Guaranteed every day on UK and Irish racing from 8am, on singles and multiples at early prices, up to £25,000 per customer per day. Handy for an each-way bet on the Grand National on 10 April 2027.
Streams are available when you’re logged in. For horse racing, you need to bet at least £1 on the race to watch it.
A strong in-play section across football, tennis and more.
Available on selected events, but not on the qualifying bet for the welcome offer.
Unibet has a sports betting app, so you can place bets and follow streams on your phone.
Unibet scores 3.3 out of 5 on Trustpilot from 2,753 reviews (checked October 2026). That’s better than most big UK bookies, but the split is wide: 28% give five stars and 56% give one. Unibet replies to only about 14% of negative reviews.
Here’s how Unibet’s welcome offer compares with three other big UK bookmakers.
| Bookmaker | Welcome offer | Min odds | Best Odds Guaranteed | Trustpilot |
|---|---|---|---|---|
| Unibet | Bet £20 Get £40 | Evens (2.0) | Yes, from 8am | 3.3 |
| Betfred | Bet £10 Get £50 | Evens (2.0) | Yes, from 8am | 3.1 |
| bet365 | Bet £10 Get £30 (Promo Code 365GMBLR) | 1/5 (1.20) | Yes, from 8am | 1.3 |
| Ladbrokes | Bet £5, Get £30 | 1/2 (1.5) | Yes, from 8am | 1.2 |
All four give you Best Odds Guaranteed from 8am, so the welcome offers decide it. Unibet asks for the biggest stake and gives the most restrictive free bets. Betfred gives you more for half the outlay, and Ladbrokes gets you £30 for a fiver. Where Unibet wins is bet builder prices and its Trustpilot score. Compare more on our best UK betting sites page.
If your Saturday ritual is a few football bet builders, Unibet is worth having. Good bet builder odds, 12-leg builders, a strong in-play section and Best Odds Guaranteed on racing make it a solid everyday bookie, and its customers rate it better than most big names.
As a sign-up offer, though, Bet £20 Get £40 is one of the weaker deals on our list, and the regulatory record is heavy. If you want the biggest free bet value for your first tenner, start with Betfred or Spreadex and add Unibet for your builders.